 Tens of thousands of Australian businesses are already using Google AdWords to attract qualified traffic to their business website. Here are some common questions we've heard from them. How will I benefit from this offer? This free $50 advertising voucher can help attract potential customers that otherwise might not be able to find your business website on Google. For example, if your average cost-per-click was 50 cents, $50 could help bring 100 new visitors to your site ² . Plus, our free bite-sized video tutorials in the AdWords Online Classroom will help you improve your advertising performance. How do I know it's working? Google AdWords gives you access to reports that tell you which ads people are clicking on, how many of these people have gone to your website, and much more. Based on your results, you can change or pause your ads, keywords and budget at any time to optimise your campaign. Can I do this myself? Yes! Follow the simple sign-up process and have your AdWords campaign up and running in minutes. Based on our experience, the most successful advertisers are those who invest a little time improving their knowledge of search engine marketing so we've created short video tutorials you can watch at your own time to learn how to achieve the best results with AdWords. How much will it cost me? Google AdWords can be adapted to your advertising budget. You can choose a daily budget to cap your spend (e.g. $10 a day) and only pay when potential customers click on your ad. Even better, you decide how much each click is worth to you and AdWords will never exceed that amount. You have full control over your budget and there are no contracts or minimum spend requirements. Don't wait too long to start driving new business with Google AdWords! Take advantage of this offer before it expires on
15th December 2010!
For more help with getting started, you can speak to one of our Google authorised representatives. Just call 1800 613 820 (Mon to Fri, 9am to 5pm) and quote BQF8-CUS3-PK68-UWN9-SSY. If you have problems redeeming this voucher, please let us know here. Yours sincerely,
The AdWords Marketing Team
Google Australia and New Zealand
¹ Local search study commissioned by Google Australia, September 2009
² Actual cost-per-click may vary significantly. Example meant to be illustrative. Credit Terms and Conditions: Promotional credit must be applied to a new AdWords account within 30 days of creating the account and is valid only for new Google AdWords customers with self-managed signup accounts. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to end their campaign if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, advertisers must have a valid registration and accept the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Ireland Limited or its affiliates. One promotional credit per customer. Advertisers with self-managed signup accounts are subject to a AU$10 account activation fee; however this amount has been included in your promotional credit to offset this. Prepay customers must deposit AU$20 into their account for activation, of which AU$10 is refundable. Advertisers with self-managed signup accounts are subject to a one-time $10 activation fee, which is offset by your promotional credit. Prepay customers must deposit AU$20 into their account for activation, of which AU$10 is offset by your promotional credit. Prepay customers who do not redeem the voucher will be charged a standard AdWords $10 activation fee which is refundable upon request. | 
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